Senior Category Marketing Director
Bernadette Knight is the category lead for white spirits at Campari America, overseeing the brand strategy for a portfolio that includes SKYY Vodka, Espolon Tequila, Montelobos Mezcal and Bulldog Gin. Bernadette’s focus is building powerful, category-leading brands that deeply connect with consumers. Prior to joining Campari Group, Bernadette worked for Shawn ‘Jay-Z’ Carter as the Global CMO at Champagne Armand de Brignac, where she created and led the new marketing division that helped shepherd the brand to becoming an icon in the champagne category. During her tenure, Champagne Armand de Brignac was awarded ‘fastest riser’ status on the Drinks International World’s Most Admired Champagne Brands list. Bernadette has deep experience in luxury brand building and held a variety of marketing leadership roles with LVMH across two continents, leading powerhouse brands such as Veuve Clicquot Champagne, Hennessy Cognac, Krug & Ruinart Champagnes and the Estates & Wines portfolio. Bernadette was named on Luxury Daily’s ‘Luxury Women to Watch’ list in 2018.